“Art of Printmaking – Colours for a Season” Marimekko’s autumn/winter 2013 Runway Show

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Lumimarja separates – Marimekko A/W 2013

An interesting showing at 2013 Stockholm Fashion Week, Marimekko’s latest collection addresses both old and new silhouettes as it produces a visceral magnetism to color. The autumn/winter collection entitled, “Art of Printmaking – Colours for a season” uses intricate prints and rich earth tones to tell a story that looks and feels like fall. Not to say the runway was without bright pops of colors (a Marimekko signature) but in slightly restricting the color palette, the mood of the autumn/winter season becomes a richer sensory experience.

Key take-a-ways from the runway; pattern-mixing and length. This season print-mixing is more restrained and occurs between the pieces rather than within each design. This creates a refined yet good-humored tone instead of overtly animated one. When it comes to length…longer is definitely better this season. Taking a slight departure from their signature short shift dresses, long jumpsuits leapt off the runway in head-to-toe prints adding playwear to Marimekko’s daywear repertoire. Cozy, oversized knits also made an appearance although they were slightly less successful…but if you like oversized, get a peek at the color-blocked coats, the texture and proportion were absolutely on-point.

Lumimarja jumpsuit – Marimekko A/W 2013

And finally, the stand-out item that really sold this season’s collection was the black and white floral pantsuit. I’ve already mentioned the matching separates trend but in combination with the precise, almost realistic illustrative print, the refined and autumnal vision becomes truly apparent. This botanical set bursts down the catwalk with sweet design you can almost smell.

Floral pantsuit (Lauju tunic, Loitu trousers) – Marimekko A/W 2013

Floral pantsuit (Lauju tunic, Loitu trousers) – Marimekko A/W 2013

Straying from certain traditional elements but keeping the essence of timeless form and good-natured design, Marimekko brings freshness yet continues to make audiences smile in 2013. Visit AlwaysMod to see fabrics, dinnerware, bedding and more adorned with Marimekko’s newest prints & patterns!

Kimpi Dress – Marimekko A/W 2013

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