Marimekko and Tangerine Tango go way back.

The world renowned color experts at Pantone have released their hand-picked “it color” for 2012, and the vibrant Tangerine Tango certainly doesn’t disappoint. Its official color name is PANTONE® 17-1463, but the worlds of fashion and design are going to be seeing it as so much more than that as the year unfolds.

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

Of course, this bold color has been around a lot longer than just the first of January, 2012. And Marimekko has been making use of its glowing aesthetic for years. Available on fabrics (specifically these two) and throw pillows, plates, and coin purses, Marimekko has loads of products that can help you incorporate this “it color” into your everyday life. Their spring line of clothing has Tangerine Tango peeking in and out of anything from women’s dresses to little boy’s t-shirts. Look hard enough and you’re sure to find a pop of Tangerine in any number of Marimekko items.

Marimekko's spring line has plenty of tangerine to go around.

So, what are you waiting for? Happy hunting.